Professional websites can boost your reputation and promote your research. UCSC provides free access to WordPress for faculty (with several design templates). This workshop will walk you through best practices and what to consider when creating your UCSC faculty website. Learn how journalists and media relations officers use websites and how you can optimize your online presence to gain media exposure for your work.
This workshop is for UCSC faculty and graduate students and is part of a series on Media Tools for Social Impact. Sponsored by the Institute for Social Transformation in collaboration with UCSC Communications & Marketing. See previous workshop on How to Use Twitter for Social Impact (workshop slides).
Jason Chafin graduated from UC Santa Cruz in 1993 with a bachelor’s in environmental studies. He earned his master of environmental studies from The Evergreen State College in Olympia, WA, and spent over a decade as an environmental planner. He switched gears in 2010 and became a web developer, working primarily with WordPress. He’s been with University Relations as the senior web developer in the Communications and Marketing Department since 2017.
Allison Arteaga Soergel is the public information representative for the Social Sciences Division at UC Santa Cruz. Her work is focused on building relationships between faculty and journalists to promote high-impact research and share faculty insights and expertise. She has a decade of experience in journalism, media relations, and advocacy-based public engagement.
Andrea Limas is the assistant director of marketing communications for the Division of Social Sciences at UC Santa Cruz. She has over 10 years of digital marketing and communications experience. Andrea has worked with a variety of industries from tech startups to higher education institutions to develop and amplify their brand presence. She received bachelor’s degrees in literature and politics from UC Santa Cruz.